We’ve always packaged our products according to a simple principle: as little as possible, as much as necessary. Still, we’re committed to continuous improvement. That's why we work on eliminating or reducing the amount of packaging and ensuring good recyclability - by designing packaging so materials can easily be separated. As much as possible we try to avoid plastic in packaging altogether. Our cartridge casings are delivered to the production plant in reusable cardboard systems. And we want our products themselves to evolve and become more sustainable when looking at the complete product lifecycle. For example by finding new ways to recycle even more cartridge components.

Social aspects such as fair pay, safe working conditions and gender equality are also a part of sustainability. And just like we care about the planet, we care about people. Trust and respect are two of our corporate values. We embrace diversity and well-being as part of our culture so that everyone can be their authentic self and contribute their best. Our Code of Conduct and other policies helps us live up to our corporate responsibility and respond appropriately to ethical and legal issues. You can find out more about what we do to safeguard human rights both within BRITA but also in our supply chain in our Sustainability Report.